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In this episode you’ll learn:
- How to learn to manage failure
- What leading a creative life means
- What it means to do deep work despite the fear
Claire Higgins is a freelancer and a performance, mindset and motivational coach who has worked with many organisations including the United Nations and the International Red Cross.
In this episode, part one of our two part conversation, you’ll hear how daunting prison work as an Arabic interpreter led to finding the courage and confidence to create and run her own business.
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In this episode you’ll learn:
- What the biggest problem creatives is when understanding their customers
- What to do to overcome the big challenges of understanding your market
- Why what people say in a survey is different to what they actually do
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Copywriting expert, Ray Edwards, shares how to learn what your customers really want by understanding your community, audience and market better.
In this episode, you’ll learn how to find where your community are offering deep insights and, more importantly, what to look for.
You’ll also hear what the biggest challenge is for creative people trying to understand their market and what to do about it.
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In this episode you’ll learn:
- How to sell without being “salesy”
- The building blocks of great copywriting
- How your story will help others
- What you are really selling
Michael Hyatt claims that Ray Edwards is “the best copywriting teacher I know.”
As the founder of his own company, his marketing expertise has helped sell a mind-blowing estimate of $200 Million worth of products and services – all by helping others sell using the written word.
With a new book out this week, How To Write Copy That Sells, Ray reveals how to sell your creative work ethically and to those that are interested.
In this episode you’ll learn more about what copywriting is, discover the building blocks of writing good copy, learn to sell your products and services, and how the art of copywriting has changed from print media to the age of the internet.
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