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In this episode you’ll learn:
- The 4 key elements of brand positioning
- Ulli’s philosophy on building a great brand story
- Why empathy is important
and…
- Identifying the big mistakes brands make
- How to overcome your biases
- The danger of playing it safe
What makes a brand successful?
In this week’s conversation, brand positioning expert Ulli Appelbaum reveals how he helps brands to tell their story – in new ways.
We explore the creative challenges for business people.
And how to see your brand from the outside in.
Hear how to overcome your own biases and the biggest enemy for your creative potential when it comes to your brand.
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In this episode you’ll learn:
- How to spot the fear of vulnerability
- What we experience when we feel this fear
- How to use this fear to create our best lives and work
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In today’s short episode, the final episode of this series, we explore the fear of vulnerability.
Vulnerability is a fear that shows up in many ways.
When we believe or feel we are not good enough or if we feel threatened by something: a competitor, a colleague or a situation.
But have you noticed that great leaders hold and share their vulnerability well?
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In this episode you’ll learn:
- How to begin to move away from the fear of comparison
- Why comparing yourself to others is a waste of your time
- Why it’s not worth stressing out comparing your work to others
(Click image above to tweet quote)
Continuing our mini-series of short action episodes supporting you to begin to overcome 7 fears in 7 days.
In today’s short episode we explore the fear of comparison.
Many of us fear being negatively compared to others and the work of others.
Yet, out of all the fears, the fear of comparison is the one we are most likely to have success moving away from.
The secret is that the act of comparing ourselves, and our work, often has little value.
[continue reading…]
