Scroll down for detailed episode notes and quick access timings
In this episode you’ll learn:
- How Lucy helps people experience their own creative breakthroughs
- The importance of branding and working with your ideal clients
- The one piece of advice Lucy would give to those looking for clarity with their own brand
“Just because you’re running an independent business doesn’t mean you have to do it on your own”
Lucy Eckley
In this episode, Build Your Brand Story founder, Lucy Eckley, shares her own journey from corporate career to communications consultant and how she helps people to day to create outstanding brands.
Hear how Lucy helps her clients organise their creative business and brand.
And how you can gain clarity and confidence with your brand and business by starting with your audience.
We discuss why everyone has an interesting story and how Lucy gets to the essence of who people, and their businesses, really are.
Listen to Lucy’s new podcast The Leading Story here.
Items mentioned in this episode (quick access):
[01:09] Introducing Lucy Eckley.
[03:20] The importance of stories.
[04:12] Wow factor and impressive stories.
[05:41] Starting with the audience.
[07:00] How Lucy helps people to play to their strengths.
[08:28] Lucy reflects on how she came from a corporate background.
[10:22] The moment Lucy decided to quit he corporate career.
[11:43] Taking risks.
[13:00] Getting stuck finding your niche. Caroline Drake chat.
[15:25] Finding your ideal clients.
[16:27] Knowing what to focus on.
[17:15] The reason Lucy started a podcast.
[19:28] The number of women podcasting.
[21:00] Lucy shares how she once wanted to be a TV newsreader.
[22:18] Volunterring for hospital radio.
[23:19] The lesson Lucy learned about knowing your strengths.
[24:17] How Lucy uses her strengths to help others.
[26:00] Big picture transformations.
[26:35] Looking at challenges from an ideal client’s perspective.
[28:47] Unravelling the spaghetti: creative breakthroughs.
[32:19] The one piece of advice Lucy would give to those starting their own business.
[33:07] Asking for help and why it’s important to surround yourself with experts.
[33:57] The one piece of advice Lucy would give to those looking for clarity with their own brand.
[35:31] What’s inspired Lucy in the last week.
[36:18] What Lucy is grateful for today.
[37:17] What’s next for Lucy.
[38:19] Where you can find out more about Lucy and Build Your Brand Story.
Links and Resources:
- Lucy’s website Build Your Brand Story
- Lucy on Twitter
- Lucy on Instagram
- Lucy on LinkedIn
- Lucy’s podcast The Leading Story
If you enjoyed this podcast, you’ll also like:
- ICP 291 Sue Stockdale on Taking Risks and Being The First British Woman To Ski To The Magnetic North Pole
- ICP 290 Spotting a Gap In Their Market with Emily and Paul
- ICP 074 Two Personal Branding Tips Every Creative Entrepreneur Should Know (with Phil Pallen)
Quotes from this episode:
- “I show up as a communicator…finding that human connection”
- “Stories have been around as long as humans have been around”
- “I’ve never looked back…I’ve been very lucky”
- “Podcasts…they gave me hope and inspiration”
- “As a consultant you see things in people they don’t see themselves”
- “Some of the things you love doing as a child… they often play out for you in later life when you go back to work you really want to do”