Scroll down for detailed episode notes and quick access timings
In this short action episode you’ll learn:
- What to do now you think you’ve spotted a gap in the market
- How a market opportunity led to an epiphany for Emily and Paul
- How Emily and Paul have evolved their idea into their dream business
Which markets and communities are you interested in serving?
What is it you are planning to offer?
And what is it that people need in those communities that they aren’t getting yet?
In today’s short action episode, Paul and Emily, creators of the Parent Guide to GCSE membership community, share their lightbulb moment when they spotted a gap in a market they were already familiar with.
You’ll also hear Neil Foley, from the Business Growth Club, about why it’s important to do a bit of research to find out if the gap that you’ve spotted has a market in it.
Items mentioned in this episode (quick access):
[01:11] Introducing this short action episode.
[01:43] Reflecting on episode 288 with Neil Foley from the Business Growth Club.
[02:16] Finding a market in the gap.
[02:57] What to look for first.
[04:02] Emily shares her lightbulb moment when they spotted a gap in the market.
[05:40] How Emily and Paul evolved their idea.
[07:43] Summarising this short action episode on spotting a gap in the market.
Links and Resources:
If you enjoyed this podcast, you’ll also like:
- ICP 289 Navigating Parenthood, Depression and New Ways of Teaching Life Skills with Emily and Paul: Creators of the Parent Guide to GCSEs
- ICP 288 Is Now Is A Great Time To Start Your New Business Idea or Venture? (And the Big Risk Not To Take) with Neil Foley