In this episode you’ll learn:
- Why listeners tune-in to podcasts
- How to grow a podcast audience
- The right way to rebrand a podcast show
Mark Asquith is the CEO and founder of Rebel Base Media and Podcast Websites.
(He’s also a massive DC Comics fan.)
More recently, with new products, podcasts and services well underway under the Captivate and Productivity brands, to name a couple, he is somebody who is making a difference to podcasting and globally.
As a podcasting coach and mentor to hundreds, if not thousands, of content creators and small business owners, in this episode, hear how podcasting can help you to build confidence, trust and credibility in your niche.
Hear how to overcome the challenges of starting and re-branding an existing podcast.
And how a little a bit extra can take your podcast from average to very good…
Items mentioned in this episode (quick access):
Rebel Base Media
[00:57] Introducing back on to the podcast, Mark Asquith.
[01:28] Where Mark has been and what he has been up to so far in 2019.
[02:28] The gap between indie and big podcasting.
[03:00] Mark shares his journey over the last three years since our last chat.
[06:00] Brand repositioning and having a voice.
[06:30] Is it a good time to launch a podcast?
The 7-minute mentor
[08:20] Closing the 7-minute mentor after 607 episodes.
[10:15] Listening habits.
[13:10] The podcast accelerator and 3 x 200 iTunes archives.
[14:45] Why listeners tune-in.
[17:10] The benefits of story-based podcasts.
[17:50] How podcasting helps to build confidence.
[20:15] What not to do when podcasting.
Excellence expected
[21:35] What will take your podcast from average to very good.
[22:00] Barry Cabana.
[23:45] The top 3-5% in the industry.
[24:25] Steve Lazarus.
[26:35] What counts as a valid download and the IAB.
[27:50] Fatman on Batman, music theme tunes and podcast formats.
Podcasting today
[31:06] When to re-brand or start something new.
[32:56] Why re-branding a podcast is different to re-branding a business.
[34:30] Dave Jackson and The School of Podcasting.
[35:06] Where the Excellence Expected legacy content is going.
[37:22] What’s next for Mark…
[38:45] Where to find out more about Mark and Rebel Base Media.
Links and Resources:
Quotes from this episode (click to tweet:):
- “[Podcasting] is a story-telling medium – people are there to be entertained”
- “Having a personality is one thing… [#podcasting] is about being personable…”
If you enjoyed this podcast, you’ll also like:
- The 7-minute mentor – Re-branding your podcast – don’t de-value you
- ICP 149 Mark Asquith on Quitting, Chasing Freedom, And Finding Fulfilment