Scroll down for detailed episode notes and quick access timings
In this episode you’ll learn:
- What influencer marketing is
- The 4 different types of influencer
- What life is like as a young CEO
- Why it’s important to be yourself on social media
- How and where you can connect with Ben and Influencer
Ben Jeffries created his first business at the age of 15 and is now a CEO at the age of 22.
Partnering up with YouTube sensation Casper Lee, as a co-founder, in 2017, Ben was labelled as one of the young entrepreneurs to watch by both Alphr and Startups.co.uk having created Influencer.com.
Quoted as ‘The SOHO house of influencer platforms‘, you’ll hear why Ben’s team are partnering with large brands, such as Pretty Little Thing, to use male influencers to promote a female brands.
Hear what makes an influencer, how Ben’s team match brands with influencers,
And the challenges around influencer fraud…
Items mentioned in this episode (quick access):
[00:56] Introducing Ben Jeffries, CEO of Influencer.com.
[01:50] Ben describes how Influencer.com serves brands.
[02:32] What it’s like to be a CEO at the age of 22.
[03:35] Ben reveals his personal and professional challenges.
[06:22] What Ben has to deal with on a day-to-day basis.
Influencer marketing
[07:53] What is an influencer?
[08:20] The 4 different types of influencer.
[09:40] What is influencer marketing.
[10:43] The large brands Influencer works with.
[11:28] When Ben got the idea for Influencer.
Growing Influencer.com
[12:14] Chelsea football reserve team influencers.
[13:49] Global social media star, Casper Lee.
[15:08] A Tinder success story.
[16:10] Ben shares Casper’s successful behaviours.
[17:25] How Casper has contributed to Influencer’s business success.
Word of mouth redefined
[18:00] What Ben means by ‘word of mouth redefined’.
[19:12] Some of the biggest mistakes people are making with social media today.
[21:08] The importance of being authentic on social media.
[22:20] The dark side of social media, data and technology.
[23:00] Young Minds charity.
Building a bright future and fighting influencer fraud
[24:40] Influencer fraud.
[25:35] The Influencer.com AI tool to detect fraudulent likes, followers and influencers.
[26:29] Instagram and Facebook culling fake followers and bots.
[28:38] What Ben is excited about now.
[30:08] Ben’s most exciting campaign so far.
Big surprises
[31:00] Using male influencers to promote a female brand.
[31:36] What’s surprised Ben about his work at Influencer.
[33:00] Ben describes how they match brands with influencers.
[35:41] Ben’s proudest achievement so far (is not his own.)
[36:39] What Ben and his team look for when recruiting for Influencer.
Inspiration, connection and wisdom
[37:48] Ben’s advice to anyone, from all that he has learnt so far.
[38:45] What has inspired Ben recently.
[39:35] Gary Vee.
[40:00] What Ben is grateful for.
[41:12] What’s next for Ben and Influencer.
[41:52] How and where you can personally connect with Ben.
Links and Resources:
- Influencer.com
- Ben Jeffries (website)
- Ben on LinkedIn
- Ben on Instagram
- Influencer on Instagram
- Young Minds charity
Quotes from this episode (click to tweet:):
- “This is about taking social media seriously”
- “People will buy into you for who you actually are”
- “Social media helps… people to have a voice”
- “We’re all a team of creatives…we’re backed by creatives”
- “Be true to yourself”
- “No one wants to see anyone fail…reach out to people”
Longer quotes from this episode (click to tweet:):
- “I would never ever see them as failures…I would always see them as stepping stones to further your success”
- “It’s about using those opportunities to motivate yourself and just never giving up”
- “Our phones are our…tools to communicate…this is where the future is”
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Thanks for listening
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