ICP 171 Jeff Goldenberg on The Reality of Entrepreneurship, Growth Hacking, Crowdfunding and Creative Digital Marketing

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ICP 171 Jeff Goldenberg on The Reality of Entrepreneurship, Growth Hacking, Crowdfunding and Creative Digital Marketing

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In this episode you’ll learn:

What developers, artists creative start-up founders have in common
The 3 pillars of getting started with growth hacking
What the big opportunities are in digital marketing today
How Jeff prepared for his 2nd Kickstarter campaign

Ever wondered which day of the week is ideal for pitching?

In this content-rich repeat episode, serial entrepreneur, Jeff Goldenberg, reveals how he raised over $10,000 USD to publish his new book, The Growth Hackers Guide To the Galaxy, using Kickstarter.

Co-authored with Mark Hayes (CEO of Tiger Tiger, and founder of one of the world’s first growth hacking agencies) his book was written, and is being independently published, via the Kickstarter platform, with colleagues across shifting time-zones.

Jeff is a serial entrepreneur based in Toronto and the co-founder of a digital marketing consultancy which specialises in business development and growth hacking.

Having successfully launched a number of start-ups, and as the Head of Growth of a Canadian loans company, Borrowell.com, Jeff shares what he knows about the reality of being an entrepreneur and how to get started with growth hacking.

You’ll learn why you don’t have to be a coder to get started.

The original version of this chat (episode 081) with Jeff can be found here

Items mentioned in this episode (quick access):

Something from nothing

[0:02:16] Introducing this episode on the reality of entrepreneurship, growth hacking and creative digital marketing.

[0:02:59] Jeff describes his journey as a serial entrepreneur.

[0:03:54] What Jeff did before digital marketing.

[0:04:30] The 3 main pillars of growth hacking.

[0:05:13] Tough lessons running a lemonade stand. Early entrepreneurship.

“Entrepreneurship can be a very lonely existence” – Jeff Goldenberg

Early stage start-up accelerators

[0:05:56] Jeff describes Google Next and Lean Arts.

[0:07:00] Finding customers needs. Performance arts companies.

[0:07:53] Being a mentor.

[0:08:06] When Jeff works with artists and business.

Artists, developers and creative start-up founders

[0:08:39] Minimum viable product.

[0:10:00] The difference between a rookie and an experienced entrepreneur.

[0:11:38] Finding your customer’s #1 need.

[0:12:03] Jeff defines growth hacking in his own words.

“They say by 2018 companies are going to be spending more money on marketing technology than information technology” – Jeff Goldenberg

Growth Hackers Guide To the Galaxy

[0:12:57] How Jeff’s new book evolved.

[0:13:30] The Ultimate Growth Hackers Source Book blog post. Meeting Mark.

[0:14:00] 110 Growth hacks. How Jeff’s book unfolds. Mark’s viral blog post.

[0:16:00] Using an independent publisher.

[0:16:43] What was tricky about writing a book with colleagues across time zones.

Kickstarter

[0:17:55] Jeff describes his biggest lesson from his second Kickstarter campaign.

[0:19:10] How to sustain interest over the length of a CrowdFunding campaign.

[0:20:05] Launching a website with walk-through videos.

[0:20:25] What Jeff learned interviewing very successful founders.

[0:21:32] Why it’s important to have a short and concise unique value proposition.

[0:23:30] What Jeff did to prepare for his second CrowdFunding campaign.

Passion versus pivoting – refining your intuition

[0:25:27] What Jeff’s biggest lesson has been as a serial start-up founder.

[0:26:05] A big catch-22 for early entrepreneurs.

[0:28:30] Weak signals.

[0:29:00] What excites Jeff about his work.

[0:29:48] How a Facebook patent could use your social graph to determine your credit score.

Creative marketing and growth hacking

[0:32:25] How to get started with growth hacking.

[0:33:58] Why you don’t have to be a coder.

[0:34:26] What excites Jeff about growth hacking.

[0:37:07] Where Jeff finds data on his customers.

“The earlier you face the consumers head on the less time and money you’ll spend working on something that isn’t a fit with what they want” – Jeff Goldenberg

The realities of being an entrepreneur

[0:36:65] How to avoid making mistakes as an entrepreneur.

[0:38:22] How Jeff finds mentors.

[0:39:47] Overplaying risk and underplaying reward.

[0:40:48] The best day of the week to pitch for business.

[0:41:13] Where there are big opportunities for digital marketers today.

“I think the future of growth hacking is bright” – Jeff Goldenberg

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