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In this episode you’ll learn:
- What Ariel did when she wasn’t anywhere near her campaign goal
- Why attempting a crowdfunding campaign alone is risky
- How to find out who will support you
- The future of crowdfunding and marketing for artists and entrepreneurs
How do you create an effective crowdfunding campaign?
What can you expect to experience emotionally?
In this episode, author and publicity expert Ariel Hyatt reveals what it took to write her first new crowdfunding campaign funded book, Crowdstart.
Ariel reveals the emotional reality of her first crowdfunding experience.
After years of advising clients on their own campaigns, Ariel put her money where her mouth is raising over $50,000 on Kickstarter to launch her new book, Crowdstart.
Ariel shares how her tragic apartment fire, and a bad experience with Oprah, led to her crowdfunding success today.
She also reveals the three main benefits of starting a crowdfunding campaign and who her new book, Crowdstart, is for.
You’ll learn how her new book can help you to create your own powerful and profitable crowdfunding campaign, avoiding the mistakes that so many make.
Items mentioned in this episode (quick access):
Crowdfunding
[00:40] Introducing Crowdstart author Ariel Hyatt.
[01:33] Ariel shares who she serves today.
[02:59] What crowdfunding is.
[04:00] Ariel talks about her new book, Crowdstart.
Writing Crowdstart
[05:47] The reality of writing Crowdstart.
[06:10] Who the new book is for.
[07:06] How an encounter with Oprah led to her crowdfunding campaign.
[09:16] What Ariel learned about her crowd from her apartment catching fire.
[12:02] The 3 benefits of starting a crowdfunding campaign.
Storytelling
[15:00] Why storytelling is so important when crowdfunding.
[16:21] How crowdfunding is a personal journey.
[18:12] Why 30 days is the ultimate length for a crowdfunding campaign.
“I found a great team to help me bring it forward” – Ariel Hyatt
The reality of creating a crowdfunding campaign
[18:38] The emotional reality of creating a crowdfunding campaign for Ariel.
[19:37] What surprised Ariel about her family and her community.
[21:11] How having a personal board of directors can help.
[22:52] Why 60% of crowdfunding campaigns fail.
[24:00] Who will support you.
“People don’t understand what it really takes to do this” – Ariel Hyatt
Crowdstart
[27:00] Where Crowdstart is available.
[27:50] Ariel offers a tip to those thinking of starting their first campaign.
[31:00] Why newsletter lists are just as important as ever.
[32:20] The future of crowdfunding and marketing for artists and entrepreneurs.
“You have to be bold enough to break through and just ask” – Ariel Hyatt
Be bold, just ask
[33:52] What Ariel did when she wasn’t near her campaign goal.
[35:16] Ariel shares a story about how her cousin supported her.
[37:15] Why not to attempt a crowdfunding campaign on your own.
[38:00] How Ariel was able to make a profound shift in her business.
[39:12] What Ariel couldn’t do without her crowdfunding campaign.
[40:30] What the most inspirational moment was for Ariel when writing Crowdstart.
Links and Resources:
If you enjoyed this podcast, you’ll also like:
- ICP 015 Ariel Hyatt on The Art of Social Media
- ICP 076 The Top 3 Little-Known Benefits of Crowdfunding
- ICP 166 Three Ways To Scale Your Creative Business Quickly
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