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In this episode you’ll learn:
- How Matt promotes himself as a professional photographer
- How he made his photography profitable
- How Matt has improved his confidence
- Why it’s important to be yourself on your website
Matt Peet makes a living from his creativity.
He has his own wedding photography business.
And is the creator and founder of a podcast show called Finding Creative Success.
In this interview, Matt shares how his journey unfolded and some of the challenges that came with marketing and promoting his creative work.
Having been coached by previous guest, Michael Gebben, Matt shares how he was able to scale a successful model into a business which supports him, financially and satisfies him, creatively.
You’ll hear how he finds clients and how changes to his website have affected his business.
You’ll learn the importance of being authentic and the benefits of going above and beyond for your clients.
Items mentioned in this episode (quick access):
Finding Creative Success
[00:49] Introducing Matt.
[01:27] Matt describes who is and what he does as a photographer and podcaster.
[01:54] Matt explains how he attracts clients.
[02:25] Matt shares how he got into what he does today. Michael Gebben. Brent Thacker.
[04:35] How Matt was able to make his photography profitable.
[05:32] Some of the mindset shifts that Matt had to go through.
Kickstarting your career
[06:55] Matt describes his early days as a graphic designer.
[07:53] How that experience helps Matt in his wedding photography today.
[09:44] Struggles with marketing and how Matt go around those challenges.
[10:19] Why reading books is important to Matt.
[10:39] Why Matt recommends GaryVaynerchuk’s Jab, Jab, Right Hook book for marketing.
“If I launch and it fails… at least I know I tried” – Matt Peet
Confidence
[12:32] How getting healthy can increase your confidence.
[13:06] The importance of networking and being in front of more people.
[14:13] How Matt has improved his confidence.
[14:45] Working with a wedding planner professional.
[15:40] How customers engage with Matt through his website.
Giving people a chance to connect
[17:00] How Matt promotes his work and services as a photographer.
[17:50] Who Matt works with.
[19:34] How Matt has changed the content on his website.
[21:53] How these changes impacted his work.
[22:34] Matt shares a story about working with a wedding planner.
[23:24] Why it’s important to be yourself on your website.
“Don’t hide behind any formal language…just be yourself” – Matt Peet
Going above and beyond
[23:55] Matt describes his minimum viable product (or MVP).
[25:09] Matt’s wedding package process flow.
[26:28] Pricing and packaging. Going above and beyond.
[28:17] Corporate work. Podcast Movement.
“When I’m sixty years old…what am I going to be saying if I don’t launch this thing” – Matt Peet
Podcasts, personality, and being authentic
[29:13] Matt talks about his podcast and who it’s for.
[29:57] The biggest insight Matt has had from his podcast so far.
[31:53] Not being afraid to be himself.
[33:21] Matt shares the moment he came up with the idea for his podcast.
[36:26] Why Matt podcasts.
[37:42] Making money from podcasting.
“If your life is too busy…what can you take away…that’s going to make your life better?” – Matt Peet
Simplification and taking action
[38:40] The story behind how Matt launched his podcast.
[42:00] How Matt chose the name for his podcast.
[42:52] Dan and Chip Heath’s book, Make It Stick.
[43:03] Tony Robbins. Simplify.
[45:58] The importance of having a portfolio and being authentic.
[46:45] Matt shares what has inspired him most recently.
[48:28] How to reach Matt.
Links and Resources:
People mentioned in this episode:
Books mentioned in this episode:*
- Sell or Be Sold by Grant Cardone
- Jab Jab Right Hook by Gary Vaynerchuk
- How To Win Friends and Influence People by Dale Carnegie
- Make It Stick by Dan and Chip Heath
If you enjoyed this podcast, you’ll also like:
- ICP 011 Anything is Possible with Michael Gebben
- ICP 073 Phil Pallen on Creating a Powerful Brand
- ICP 098 Create A Living Doing What You Love with Janet Murray
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