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In this episode you’ll learn:
- Why it’s a perfect time to turn your ideas into reality
- How to get your product idea made
- What a sell sheet is and how it can help you
- How to get paid for lending your idea to big companies
- Why it’s important not to present yourself as an inventor or manufacturer
- The 2 pieces of protection you can have as a product artist
- Where to find companies to contact
- How licensing works
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Have you ever come up with an idea in the shower or whilst driving and thought,
“Why hasn’t somebody already made one of those?”
In this short action episode, you’ll learn how to have your idea made and marketed to many without having to learn anything about manufacturing, marketing or distribution.
Stephen Key is an award-winning product artist and intellectual property strategist.
His products have been endorsed by Michael Jordan, Alex Trebek, and Taylor Swift and have sold at Disney stores and theme parks across the globe.
Having licensed more than 20 products in the past 35 years, Stephen reveals how you can license, or ‘rent’, an idea you have to a large company so that you are paid a royalty.
Items mentioned in this episode (quick access):
[00:41] Introducing this short action episode on getting your idea made.
[01:36] Stephen Key from episode 141.
[02:22] Stephen describes himself as a product artist.
[02:58] How ideas get made, create royalties, and get into the hands of many.
[05:00] Why it’s important not to present yourself as an inventor or manufacturer.
[05:41] Where to find companies that will make and distribute your idea.
[06:13] Why and how to create a ‘sell sheet’. What not to do.
[08:12] Why Stephen likes working with big companies.
[09:18] Summarising how to get your big idea made.
Links and Resources:
If you enjoyed this podcast, you’ll also like:
- Stephen Key (full interview – episode 141)
- Achieve Anything You Want : The Importance of Saying No
- How To Choose Which Ideas To Focus On
Thanks for listening
Good luck taking action today. Let me know how you get on!