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In this episode you’ll learn:
- What the biggest problem creatives is when understanding their customers
- What to do to overcome the big challenges of understanding your market
- Why what people say in a survey is different to what they actually do
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Copywriting expert, Ray Edwards, shares how to learn what your customers really want by understanding your community, audience and market better.
In this episode, you’ll learn how to find where your community are offering deep insights and, more importantly, what to look for.
You’ll also hear what the biggest challenge is for creative people trying to understand their market and what to do about it.
Ray Edwards is a Copywriter, Author, Speaker, and has worked with best-selling authors including Michael Hyatt, Dan Miller, Jeff Walker and Tony Robbins.
He’s also worked with Jack Canfield and Mark Victor Hansen who co-author the book, Chicken Soup for The Soul.
In episode 127, Ray shared how you can sell your creative work ethically and more effectively to those that are genuinely interested.
Items mentioned in this episode (quick access):
[00:40] Introducing this short action episode with Ray Edwards.
[01:05] Ray shares his first tip on how to better understand your audience or market.
[02:38] How to overcome the big problem creative people have trying to understand their community.
[04:40] Ray offers another way to get to know your customers, audience and market better.
[05:22] An example of where your community are offering deep insights.
[06:03] Summarising how to understand your customers, audience, market and community better.
Links and Resources:
If you enjoyed this podcast, you’ll also like:
- Ray Edwards (full interview – episode 127)
- How To Thrill People With Your Social Media Authority
- Why Sales and Marketing Can Be Agony For Creative People
Thanks for listening
Good luck taking action today. Let me know how you get on!