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In this episode you’ll learn:
- How Amy made a tough career decision
- Why Amy nearly killed her podcast
- How to get started creating authority using video in social media
- When Amy came up with SavvySexySocial.com
- How to create long-term social media interest
What Amy Schmittauer doesn’t know about social media marketing and digital branding for small business isn’t worth knowing.
Offering tips on where to get started, what equipment to use, and what not to do, Amy explains why practice is important and why more content doesn’t mean more value.
You’ll learn how you can develop your own authority with social media from where you are today.
Amy also shares how she transitioned from a career in political science into digital marketing, social media and branding.
Concise, savvy and to-the-point, Amy reveals how a wedding film she shared inspired her to create a living doing what she loves with video and branding.
Items mentioned in this episode (quick access):
Savvy Sexy Social Media
[0:00:51] Introducing Amy Schmittauer.
[0:01:38] Amy describes how she helps small businesses with their personal brand and digital marketing strategy.
[0:02:47] Amy explains who SavvySexySocial.Com is for.
[0:03:38] What Savvy, Sexy and Social mean to Amy.
[0:03:45] Why everyone is everyone else’s peer.
“We really are, at a basic level, talking about relationship building” – Amy Schmittauer
Stop being so serious
[0:04:23] Why Amy believes small business are becoming too serious with their branding.
[0:05:33] The importance of considering the (social media) context.
[0:06:00] How to get started with video in social media.
[0:06:28] Snap Chat, Vine and YouTube. Mobile devices.
[0:06:42] Why you shouldn’t worry about equipment until you’ve tried it first.
“Don’t buy the camera until you prove to yourself you’re going to use it” – Amy Schmittauer
Create something (just make sure it’s in HD)
[0:07:40] Why more content does not mean more value.
[0:08:00] HD quality.
[0:08:35] How archives create long-term traffic.
[0:09:08] Repurposing content.
[0:10:08] Why consistency is more important than frequency.
How to overcome the fear of getting started
[0:10:53] Amy shares some of the common challenges her audience experience.
[0:12:57] When Amy began making videos. Wedding inspiration.
[0:14:16] Why Amy doesn’t believe she is the techiest.
[0:15:22] Amy describes the moment when came up with SavvySexySocial.
“If you look at my calendar it looks a little bit obnoxious because there’s not any available time” – Amy Schmittauer
Schedule everything
[0:16:02] How Amy prepares herself for her creative work each day.
[0:17:21] Amy describes the evolution of the Marketing Lifestyle Show (now called the Social Authority Podcast) and why she nearly killed it.
[0:18:20] How to build authority.
[0:19:46] Why it’s important to listen to and pay attention to your own audience.
“I believe you can produce your authority” – Amy Schmittauer
A long-decision making process
[0:20:39] Amy shares how she transitioned from a career in political science into digital marketing, social media and branding.
[0:21:57] Making a tough decision.
Anticipation and inspiration
[0:22:52] Amy expresses why she is excited about speaking at Social Media Marketing World 2016.
[0:23:56] What Amy is looking forward to in 2016.
[0:24:44] What inspired Amy in the last week.
[0:25:40] What Amy is grateful for today.
[0:26:12] Where you can find out more about Amy and her work.
“How do we use these tools as humans to be better humans?” – Amy Schmittauer
Links and resources mentioned in this episode:
- SavvySexySocial.Com
- SocialAuthorityMembership.Com
- Blab.IM
- Snapchat
- Vine
- Social Media Examiner
- Social Media Marketing World 2016
- Rob on Blab
Events mentioned in this episode:
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