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In this episode you’ll learn:
- What you need to look for when choosing a CrowdFunding platform
- The 3 groups of people that will support your campaign
- The 4 different formats of CrowdFunding platform
- How to get your campaign out in front of strangers
As founder of the first interactive on-line magazine on CrowdFunding, Anthony Lovell de Souza reveals how CrowdFunding can benefit you beyond just raising money.
You’ll learn the one big myth about CrowdFunding, as well as the one essential ingredient needed when creating a successful campaign (beyond having a good idea.)
You’ll also hear how investors are looking differently at CrowdFunding campaigns today and what it takes to get the Foo Fighters to come to Cornwall.
In this episode, as a CrowdFunding strategist, Anthony shares his vision of where the value of CrowdFunding is for artists, creative entrepreneurs and almost anyone with a unique project idea or business.
In 2013, more than $5billion was raised through CrowdFunding supporting more than 1 million projects globally.
“[CrowdFunding] allows you to be creative and think out the box” – Anthony Lovell de Souza
Items mentioned in this episode (quick access):
An introduction to CrowdFunding
[0:01:05] Introducing Anthony Lovell de Souza.
[0:01:48] Anthony describes what he does as a CrowdFunding Strategist.
[0:02:05] What is CrowdFunding?
[0:03:40] The four different types of CrowdFunding.
[0:05:25] How Anthony got into CrowdFunding.
Successful CrowdFunding
[0:06:33] How Anthony assists people with CrowdFunding.
[0:07:35] What you need for a successful CrowdFunding campaign.
[0:08:35] The one essential ingredient you need for a successful CrowdFunding campaign.
[0:09:43] Why you need a team.
[0:10:00] Anthony gives The Bicycle Academy as a successful example.
[0:12:16] The key to The Bicycle Academy’s success.
“Almost anything is possible on CrowdFunding” – Anthony Lovell de Souza
Why you need to build a crowd
[0:13:41] Who you need to surround yourself with to launch a successful campaign.
[0:13:00] CrowdFunding without a crowd.
[0:15:01] The three groups of people that will support your CrowdFunding campaign.
[0:15:45] How to get your campaign out in front of strangers.
[0:16:35] The importance of momentum.
[0:17:05] One big myth about CrowdFunding. Three benefits beyond raising money.
[0:17:50] How investors are now looking differently at CrowdFunding campaigns.
CrowdFunding platforms
[0:19:35] Kickstarter.
[0:20:33] Indigogo.
[0:21:22] Crowdfunder (UK).
[0:21:40] How to choose a CrowdFunding platform.
[0:22:25] Crowdcube. Syndicate Room.
[0:23:00] Funding Circle.
Avoiding pitfalls and getting assistance
[0:23:35] What to look for when choosing a platform.
[0:25:05] How to create a CrowdFunding campaign for the first time.
[0:25:40] Tools and resources for CrowdFunding. CrowdCrux. CrowdFunding Centre.
Books
[0:26:25] Books on CrowdFunding.
[0:26:50] Books: The Kickstarter Handbook. The Everything Guide to CrowdFunding.
[0:27:02] Book: CrowdFunding Intelligence.
[0:27:19] How Anthony keeps up-to-date with CrowdFunding. Anthony’s magazine: Crowd Funding Focus.
“Women are more successful at rewards based CrowdFunding than men are” – Anthony Lovell de Souza
Money
[0:28:15] How much is raised by CrowdFunding.
[0:28:58] The value of CrowdFunding for artists and creative entrepreneurs.
[0:29:15] Is CrowdFunding regulated?
[0:30:25] How successful is CrowdFunding?
The future
[0:31:22] What excites Anthony about the future of CrowdFunding.
[0:32:05] Women in CrowdFunding.
[0:32:30] The Coolest Cooler campaign.
[0:33:00] Flow Hive honey-on-tap campaign.
[0:33:36] Indoor surfing campaign in Bristol, UK.
[0:33:57] What it took to get the The Foo Fighters band to come to Cornwall.
[0:35:05] Why you can learn from CrowdFunding campaigns that fail.
[0:35:42] Where you can find out more about Anthony and his work.
[0:36:30] Anthony will be presenting at New Media Europe 2015.
“I tend to keep abreast of what’s happening largely through podcasting” – Anthony Lovell de Souza
Links and resources mentioned in this episode:
- Crowd Funding Focus interactive on-line magazine bonus (code CFF3)
- Kickstarter
- Indigogo
- Crowdfunder (UK)
- Crowdcube
- Syndicate Room
- Funding Circle
- CrowdCrux
- The CrowdFunding Centre
- Just Giving
Campaigns mentioned in this episode:
Books mentioned in this episode:*
- Kickstarter UK Handbook by Stefano L. Tresca (UK)
- Kickstarter UK Handbook by Stefano L. Tresca (US)
- The Kickstarter Handbook by Don Steinberg (UK)
- The Kickstarter Handbook by Don Steinberg (US)
- The Everything Guide to CrowdFunding by Thomas Elliot Young (UK)
- The Everything Guide to CrowdFunding by Thomas Elliot Young (US)
- Crowdfunding Intelligence by Christopher Buckingham (UK)
- Crowdfunding Intelligence by Christopher Buckingham (US)
Events mentioned in this episode:
If you enjoyed this podcast, you’ll also like:
- Phil Pallen on Creating a Powerful Brand
- Two Personal Branding Tips Every Creative Entrepreneur Should Know
- Anthony on Twitter
- Mike Russell on New Media Europe
- Scott Stratten on Building Better Relationships in Your Creative Business
- Ariel Hyatt on The Art of Social Media
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