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In this episode you’ll learn:
- How to build better relationships
- The importance of setting boundaries
- Why you can’t sell to angry fans and customers
- The 1 mistake to stop making at networking events
- How to get repeat customers
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In this short action episode, UnMarketing’s Scott Stratten reveals how to sell more, and increase the appreciation of your fans and customers, by building better relationships.
Scott has over 175,000 people follow his daily rantings on Twitter and speaks at events for companies including PepsiCo, Adobe, Red Cross, Hard Rock Cafe and Cirque du Soleil.
He is the author of 4 books including his latest, UnSelling, written with his UnPodcast co-host, Alison Kramer.
Items mentioned in this episode (quick access):
[0:00:42] Introducing Scott Stratten and this short action episode.
[0:01:58] It’s not the sales transaction that matters the most. Dating.
[0:02:42] Over-promising and under-delivering.
[0:03:59] The benefits and challenges of selling on-line today.
[0:05:00] The problem with setting exceptional expectations.
[0:05:45] Scott shares a story about a Twitter follower from Amsterdam.
[0:06:52] How Scott manages his own relationships and boundaries.
[0:07:33] Networking events.
[0:08:00] Working at home. Balance with kids and family.
[0:08:35] Rob reflects upon the four things he learned from Scott towards creating better relationships in business.
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Links and Resources:
If you enjoyed this podcast, you’ll also like:
- Episode 045 with Scott Stratten
- Chris Brogan on Owning The Game You Want To Win
- Charlie Gilkey on Delivering Epic Experiences
- Michael Bungay Stanier on Building Lasting Habits
Thanks for listening
Good luck taking action today. Let me know how you get on!
*Inspirational Creatives may receive compensation, at zero cost to you, if you choose to buy this book. Thanks!