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In this episode you’ll learn:
- How social media overwhelm is inevitable
- The importance of choosing one social media platform first
- The value of blogging for your business
- How consistency builds trust
More and more creative entrepreneurs are feeling overwhelmed as they try to keep up with the growing number of social media platforms. Equally, many business owners are uncertain of the true value of blogging and whether or not the investment is worth their while.
In episode 015, publicity specialist and entrepreneur, Ariel Hyatt, shared a number of insights for those looking to develop their own creative business on-line using social media and blogging.
Ariel highlighted some of the opportunities, and pitfalls, that she has experienced in her career as she has watched, from a front row seat, the collapse of traditional media as social media takes over.
In this short action episode, Rob and Ariel analyse why social media overwhelm is inevitable, what can be done about it, and whether or not blogging for business is worth the effort.
Items mentioned in this episode (quick access):
“The overwhelm is inevitable…and it gets worse.” – Ariel Hyatt
[0:00:42] Rob introduces this short action episode.
[0:01:16] Ariel talks about overwhelm with social media and the reason it gets worse.
[0:01:47] Ariel adds that it’s not too late to start mastering a social media platform that resonates with you. Ariel talks about how video is not for her.
“You’re not missing out.” – Ariel Hyatt
[0:03:05] Talking about the importance of getting good at one platform first, Ariel talks about little habits.
[0:03:54] Rob mentions episode 007 and Michael Bungay Stanier (links below.)
[0:04:03] The value of, and some myths about, blogging for business.
[0:04:40] Rob summarises the ideas learned in this episode.
“Get good at one before you do them all.” – Ariel Hyatt
Links and Resources:
If you enjoyed this podcast, you’ll also like:
- Episode 007 Michael Bungay Stanier on Building Lasting Habits
- Episode 015 Ariel Hyatt
- How To Reduce Overwhelm (In Less Than 6 Minutes)
- How To Focus On The Work That Matters
Thanks for listening
Good luck taking action today. Let me know how you get on!